Slow Media Movement

The recent trend of consuming local produce is not just true of food. We are learning to seek out regional goods in grocery stores, shop more at farmers’ markets, and this awareness is reflected in our consumption of local media.

Everyone knows print newspapers are on their way out — they simply cannot compete with the immediacy and accessibility of online news. But many believe the dominance of e-news accompanies the resurgence of locally oriented publications. “Community journalism” sources like The Sacramento Press covers “hyperlocal” stories that The Bee would never get around to, and the community is responding positively.

Glossy magazines are suffering the same fate as newspapers, according to this article, with many going out of print. Localism will prevail, though, if small-time rags like Midtown Monthly and Sactown continue to succeed. I’m probably not alone in having more respect for those publications than for Playgirl and Teen Magazine (RIP).

This other article claims music is coming to a dead end. “The bigger the audience gets the more the ‘message’ has to be watered down,” so the answer is simple: Intimate audiences are optimal, organic. The author insists people only want to listen to old music since new music isn’t evolving, but some local musicians are currently making the most innovative and engaging music I’ve ever heard. Who needs the music industry?

All these shifts toward localism are welcome and necessary. I don’t think the term “slow media” will catch on, but the idea certainly will.

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November 30, 2009. Tags: , , , , , , , , , . journalism, music.

One Comment

  1. Allan replied:

    Has Midtown Monthly turned a profit yet?

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